B&B Hits Ratings High


The reveal that Phoebe is Beth yielded a big payoff for B&B, which was the top-rated show in all of daytime television in the 25-54 demographic for the first time in its 32+ year history. In a recent issue of Digest, Executive Producer/Head Writer Bradley Bell promised, “We have an incredible payoff for this story that is one the audience won’t want to miss. It’s a thriller, it’s a love story, there’s all the great dynamics for a compelling edge-of-your-seat drama. Any characters that the audience is missing, they’re not forgotten, and I’m dying to get back to them. But I’m enjoying this and hope that the audience will be along for the ride. It will be worth watching and one for the history books.”

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