Y&R’s Bryton James (Devon) and Daniel Goddard (ex-Cane) have conceived, developed and designed a new social media app called BILDBORD, that officially launches on May 11. Goddard shares with Digest the genesis of their “lifestyle” tool. “From all the years I’ve spent meeting soap fans, I realized how many friendships and relationships have been made between them,” he explains. “I wanted to find a way to bring the fans together as one group so they could share their individual love for the soap genre, the shows, the characters and the actors. So, Bryton and I decided to build an app that would unite soap fans from all over the world. That way they could find and be found by other fans who are into the same interests and passions besides just soaps. And from that the idea for BILDBORD was born, but it became much bigger than that.” BILDBORD will give users the ability to create a profile where they can not only list all their social media accounts, music playlists and photos, but also add up to 50 hashtags that will connect members globally with any of those hashtags in common. The live launch will begin at 12p.m. P.T./3p.m. ET on www.facebook.com/officialdanielgoddard, with Goddard and James personally demonstrating how to download, set up and use the app.