Prospect Park co-chief Rich Frank tells Digest that a big advertising push will help attract viewers to the relaunches of AMC and OLTL on April 29th ("You'll see ads in print and on television") but hopes that fans will help spread the word, as well. "We would hope that all of them would call their friends to make sure they watch them! The way to ensure that this is going to work, because we're really totally advertiser-supported is, is that we've got to get the eyeballs to be watching this. They've done it before; it's just a matter of rallying the troops and getting them to watch. That's all I could ask them to do at this point. We're going to try to give them the best we've got and if they will support us and tweet and Facebook and use all the social media and everything just to make sure that everybody knows that on the 29th, we're going to be back, that would be great."