News
Hoover Speaks Out
By SOD • Posted: Apr 20, 2011
Brian Kirkendall, Vice President of Marketing at Hoover, explains why he pulled Hoover advertising from ABC. When the company began to get comments on the Hoover Web site and Facebook page demanding they pull their advertising from ABC, Hoover listened. As of April 22 there will be no more Hoover television ads on ABC. "I thought the stand we took was the right stand to respect what our consumers told us and to pull us out of the shows because that's what they wanted," explains Kirkendall. "So that's what I did. The response that we've gotten via email and calls and Facebook has been unbelievable. The soap fans are such a loyal group. I was just responding to what our consumers said and what the soap fans told us." As of Tuesday evening, April 19, there have been 4,703 emails to the SaveTheSoaps@Hoover.com. Other advertisers may be following suit. For more be sure to pick up future issues of Soap Opera Digest and Soap Opera Weekly and keep checking back to www.soapoperadigest.com for updates.
Soap fans who download the "Cleaning for a Reason" charity logo and post it on their Twitter page also aid Hoover's cause. Click here to do so. Hoover supports the national charity that cleans the homes of women undergoing cancer treatment for free. It just so happens to be Cleaning For A Reason Week, so Hoover has been encouraging people to post the charity logo on their Twitter profile, and donating $2 to the charity, up to $25,000, for each download. "So far, more than 250 people have donated, so all this buzz around the soaps is actually helping our charity partner, too," says a spokesperson for Hoover.
email
rss
facebook
twitter
First its AMC and OLTL, very soon it will be all soaps. Actually not many left. Why do they get to choose to get rid of our shows and push thier stupid shows. I am definately boycotting the channel forever(except for GH).
I am gonna qI am And ABC Family too, I watch quite a few And ABC Family too, I watch a few shows there. Why in the world would they cancel our shows when we are so devoted not to even miss one episode. I have not written or called abc, but I would like to write them(I just dont know where to write). I did read that (what's his name?) said no matter what we do "he will not change his mind", and they will go on to cancel our beloved daily visit to our dearest friends. How I will miss Llanview and all that live there. When I found out they are affiliated with disney, I decided that if they will not change thier minds on cancelling OLTL that I am going cancel our disney trip, planned for June. We can find somewhere else to go. I will never watch thier new replacement shows, I'd rather watch nothing. I will not watch anything of thiers. I promise, even if I'm interested in something on thier chanel, I will aboslutely not tune in! Please if anybody can tell me where to write, I'd be happy to try to help. Maybe they will care if we boycott something big like disney and disney products. i do thank Hoover for thier support and I"m buying a vaccuumm and carpet cleaner to say thank you for
Thank you Hoover for your support. I am going to support you too, it's great to have someone like you speak up for us.
Most of all I thank all the cast and all staff of all the soaps. There are many people working hard for you and your jobs and for the future of all shows. I hope we make a difference.
I'm so sick of talk shows, especially, THE VIEW! They're a bunch of prattling hens, always trying to get their point across by talking over the others. Couldn't stand to see another of these shows. Grandma Barbara is the worst. This is what she has spawned.I gave up on them at the beginning of 2010 and will continue to do so. Hope others follow suit.
They forget that their paychecks are paid in part by those same soaps they're now happy to see fold. Maybe someday the same will happen to them. What goes 'round, comes 'round!
Thanks for the list of sponsors. Can boycott them, too.
Well, Mama always said Hoover vacuums were the best! That's all we've ever had and they lasted for YEARS.
I'd love to give Brian's mother and grandmother a big hug for raising such a good boy, lol.
TIME TO START WRITING/CALLING SPONSORS:
Stanley Steemer
Stanley Steemer International, Inc.
5500 Stanley Steemer Parkway
Dublin, OH 43016
(800) 783-3637
Toys R Us
One Geoffrey Way
Wayne, New Jersey 07470-2030
(973) 617-3500
Collective Brands, Inc. (Payless ShoeSource)
3231 SE 6th Ave
Topeka, KS 66607
(785) 233-5171
General Mills, Inc. (Pillsbury)
P.O. Box 9452
Minneapolis, MN 55440
(800) 248-7310
(763) 764-8330 fax
The Progressive Corporation
6300 Wilson Mills Road
Mayfield Village, Ohio 44143
(800) 776-4737
Walgreens
200 Wilmot Road
Deerfield, IL 60015
(847) 914-2500
The Clorox Company
1221 Broadway
Oakland, CA 94612
(510) 271-7000
Kellogg Corporate World Headquarters
One Kellogg Square
P.O. Box 3599
Battle Creek, MI 49016-3599
Main Switchboard: (269) 961-2000
Consumers Affairs: (800) 962-1413
Walmart Stores
702 SW 8th Street
Bentonville, Arkansas 72716-8611
(800) 925-6278
The Hershey Company
251 Park Boulevard, Hershey
Hershey, Pennsylvania 17033
(717) 534-4900
Kraft Foods Global, Inc.
3 Lakes Drive
Northfield, IL 60026
(847) 646-2000
Loreal USA
575 5th Avenue
New York, NY 10017-2446
(212) 818-1500
info@us.loreal.com
Procter & Gamble
1 Procter & Gamble Plaza
Cincinnati, OH 45202
(513) 983-1100
(513) 983-9369
Thanks, GrooveMarcus, for the additional information on the addresses and phone numbers of the advertisers. I'll be calling them this a.m.
See what sending emails can do ? I hope the other advertisers follow in the footsteps of Hoover.
A few of the commericals on during the AMC and OLTL time slot are: Stanley Steemer, Toys R Us , Payless Shoe stores, Pillsbury, Kraft, Colgate, Progressive Insurance, Clorox , Nestle, Eggos , Walgreen's , Post cereals, WalMart, Swanson, General Mills cereals, Hershey's, Playtex, Loreal hair care products, Maxwell House coffee, Duracell batteries, just to name a few.
I wrote down 88 commericals during the AMC and OLTO time slots.
Yes, I have a life, and I thought this was really important to do this, if it meant getting this information out to other viewers of these two soaps.
Keep sending those emails ! Our soaps mean a lot to us.
Thank you for doing the right thing Hoover!
Mahalo Hoover. You are the best. I'm a customer of yours for life.
Dear Hoover and Mr. Kirkendall,
I've been wanting to get a steam cleaner for my carpets, so I just bought one from your website to say thanks for your support! We all appreciate what you're doing to help OLTL and AMC. Gotta love Hoover...
Thank you Hoover for paving the way for other advertisers to stand up to the big bad mouse! Soap fans are loyal to the end and we can't thank you enough for what you've done. http://www.savethesoaps.com