Hoover Speaks OutBy SOD Posted: Apr 20, 2011
Brian Kirkendall, Vice President of Marketing at Hoover, explains why he pulled Hoover advertising from ABC. When the company began to get comments on the Hoover Web site and Facebook page demanding they pull their advertising from ABC, Hoover listened. As of April 22 there will be no more Hoover television ads on ABC. "I thought the stand we took was the right stand to respect what our consumers told us and to pull us out of the shows because that's what they wanted," explains Kirkendall. "So that's what I did. The response that we've gotten via email and calls and Facebook has been unbelievable. The soap fans are such a loyal group. I was just responding to what our consumers said and what the soap fans told us." As of Tuesday evening, April 19, there have been 4,703 emails to the SaveTheSoaps@Hoover.com. Other advertisers may be following suit. For more be sure to pick up future issues of Soap Opera Digest and Soap Opera Weekly and keep checking back to www.soapoperadigest.com for updates.
Soap fans who download the "Cleaning for a Reason" charity logo and post it on their Twitter page also aid Hoover's cause. Click here to do so. Hoover supports the national charity that cleans the homes of women undergoing cancer treatment for free. It just so happens to be Cleaning For A Reason Week, so Hoover has been encouraging people to post the charity logo on their Twitter profile, and donating $2 to the charity, up to $25,000, for each download. "So far, more than 250 people have donated, so all this buzz around the soaps is actually helping our charity partner, too," says a spokesperson for Hoover.