More than 400 people attended the black-tie Soap Opera Digest Awards at the Beverly Hills Hilton in January 1990. Terry Lester (Mason, SANTA BARBARA) and Dixie Carter hosted the event at which SB bested DAYS OF OUR LIVES, taking home the award for Outstanding Daytime Soap. SB had a triumphant night, scoring eight awards in all.

DAYS recouped when Frances Reid and Macdonald Carey (Alice and Tom) received the Editor's Award for their outstanding contribution to the medium.

In prime-time, KNOTS LANDING continued its winning streak, losing just one award, Outstanding Supporting Actor, which went to Ken Kercheval (Cliff, DALLAS)...

Daytime
Outstanding Daytime Soap: SANTA BARBARA

Outstanding Lead Actor: A Martinez (Cruz, SB)

Outstanding Lead Actress: Marcy Walker (Eden, SB)

Outstanding Hero: Doug Davidson (Paul, Y&R)

Outstanding Heroine: Finola Hughes (Anna, GH)

Outstanding Supporting Actor: Robert Gentry (Ross, AMC)

Outstanding Supporting Actress: Jane Rogers (Heather, SB)

Outstanding Male Newcomer: Kurt McKinney (Ned, GH)

Outstanding Female Newcomer: Jean Carol (Nadine, GL)

Outstanding Villain: David Canary (Adam, AMC)

Outstanding Villainess: Jane Elliot (Tracy, GH)

Outstanding Comic Actor: Joe Marinelli (Bunny, SB)

Outstanding Comic Actress: Robin Mattson (Gina, SB)

Outstanding Storyline: Eden's Rape, SB

Outstanding Supercouple: Cruz and Eden, SB (A Martinez and Marcy Walker)

Editor's Award: Frances Reid and Macdonald Carey (Alice and Tom, DAYS)

Prime-Time

Outstanding Prime-Time Soap: KNOTS LANDING

Outstanding Lead Actor: William Devane (Greg, KL)

Outstanding Lead Actress: Nicollette Sheridan (Paige, KL)

Outstanding Supporting Actor: Ken Kercheval (Cliff, Dallas)

Outstanding Supporting Actress: Tonya Crowe (Olivia, KL)

Outstanding Villain: Teri Austin (Jill, KL)

Outstanding Storyline: Jill's Descent into Madness (KL)

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