This makes it seem like it's a foregone conclusion now.
Guiding Light to be extinguished, report says
The end is coming for daytime soaps.
TV Week is reporting that CBS is developing new programs to replace The Guiding Light, the longest running soap in the history of broadcasting, dating back 70 years if you count radio. It debuted on CBS-TV in 1952.
CBS's contract with Procter & Gamble, which underwrites the show, ends in September. The audience for The Guiding Light has slipped to just over two million, an unacceptable number. Its demographics also are brutal, about as old as the show.