Daytime alum Brittany Underwood (ex-Loren, HOLLYWOOD HEIGHTS; ex-Langston, OLTL) and real-life best friend Kristen Alderson (Kiki, GH; ex-Starr, OLTL) have come together to promote a new website devoted to dogs, www.pimpmypooch.com. The daily deal site for dogs is designed to provide customers with the best products and services at a great value. Underwood tells Digest, "It's sort of like a Groupon or LivingSocial, but just for dog stuff. I thought it was a super-cute idea to begin with, and then when [my friend] told me a large portion of the proceeds would be donated to animal charities, I was like, 'I'm in. How can I help?' We decided to go for an IndieGoGo campaign to raise the funds that we need to really get this off the ground. I also enlisted the help of my bestie Kristen Alderson to help us spread the word. And we're totally pimping our dogs out, too, who happen to be best friends themselves, to promote our new project. From the first day that I brought my dog, Skeeter, to Kristen's to play with her dog, Pookah, they just started playing as soon as they saw each other. We're going to be giving away some great swag during our IndieGoGo campaign, including signed autographs, telephone calls, and even lunches with Kristen and me. We really want to show the fans how much we appreciate them helping us with this project and are even encouraging them to tweet us, if there's something specific they want from us in return for a donation to the campaign." Head to www.pimpmypooch.com for more information on the campaign and to donate visit the IndieGoGo campaign at http://igg.me/at/pimpmypooch. To tweet with Alderson and Underwood, you can find them @britt_underwood and @krisalderson.