October 14, 2009By Mala Bhattacharjee Posted: Oct 14, 2009
Have y'all seen the BANK OF MOM & DAD promo that runs during SOAPnet's evening lineup? I was watching OLTL last night and utterly horrified. It's a jaunty little tune set to the ol' "Hello Mother, Hello, Father" camp song that enforces every negative stereotype there is about women and finances. Basically, "Like omg I bought too many shoes and can't handle my credit cards. Tee-hee." I just have to wonder, yet again, who sits around at network meetings and comes up with this stuff. We're in a recession, where hard-working women from every walk of life are experiencing financial hardship, and you're going to reduce it to buying too many expensive coffees and cute high heels? Really? Do you think SpikeTV would do a similar series about guys buying too many power tools and wasting their money on porn? Doubtful. Way to reduce it all to hair-twirling, vacant-eyed shopping sprees, SOAPnet. Stay classy. It certainly didn't make me want to tune in and watch the show!
And the idea that moving back in with one's parents will somehow teach financial responsibility...uh, shouldn't the parents have done that when their daughter was a kid? Of course, the only reason they're doing it now is because of SOAPnet importing an in-house financial adviser and their harebrained idea for a reality show. But in real reality, it's a different story. I know plenty of women in their 20s and 30s living with their parents, and it has nothing to do with their ability to balance a checkbook and everything to do with low pay grades and the astronomical cost of living in various parts of the country.
Also, let me go off on a tangent here: Why is SOAPnet putting forth reality shows like this anyway? I mean, novel concept, but what about shows related to soaps? What about reviving SOAP TALK or Wally Kurth's ONE DAY WITH... or I WANNA BE A SOAP STAR? Why are MY ANTONIO, featuring Antonio Sabato, Jr. (ex-Jagger, GH/NS), and LEAVE IT TO LAMAS with the soap-starring, dysfunctional Lamas clan on networks with no connection to daytime while SOAPnet airs stuff like BANK OF MOM & DAD and HOLIDATE? I don't get it.
But that's okay...I'll just go buy some shoes and quit troubling myself with such complex thoughts.