November 7, 2008By Lynn Leahey Posted: Nov 7, 2008
I was sorry to hear that none of the three networks that air soaps will be airing the Daytime Emmy Awards this year to honor them. But I wasn't surprised. Once upon a time, the Soap Opera Digest Awards aired in primetime on NBC, as a kind of rowdy People's Choice counterpart to the Emmys. But as ratings skidded, televising the Digest Awards didn't make economic sense. Ratings have declined further over the last six years and now the Emmys are in jeopardy, too. I'm not convinced someone won't scoop up the show in some form, but I don't see how the full-scale live productions we've come to expect will be viable. But please, don't let them go away altogether!