June 18, 2008By Lauren Flynn Kelly Posted: Jun 18, 2008
If this was kindergarten and it was 12:30, it'd be naptime. But instead it's time for YAWN, I mean, YOUNG AND RESTLESS! I know we've said it before but I'm saying it again: Why oh why do TPTB at Y&R think we want to watch a show about business? ONE LIFE TO LIVE, for one, has done a terrific job of showing how the passing of oil tycoon Asa Buchanan affected the family business, which was ultimately taken right out from under the Buchanans by devious Dorian. OLTL told that story in a perfectly soapy way, not wasting any of its allotted 35 or so minutes a day (when you factor in commercials) on in-depth discussions of PRODUCT PACKAGING. It is one thing to tell a dramatic story involving the perils of owning a family business, but Y&R has taken the boring business talk to the Nth degree. Anytime I see Victor and Adam sitting around in that dim office wearing their drab suits, I have to do a little dance in my chair just to get the blood flowing. Here's an example from yesterday's episode:
Adam: "How's it going, Nick?"
Nick: "It's going all right. What's up?"
Adam: "I need a favor."
Nick: "Adam needs a favor. Okay, and what would that be?"
Adam: "Uh, well, um, let's see, how do I put this? I need to pull our Beauty of Nature ad from Restless Style."
Nick: "You have committed to a full year of advertising."
Adam: "I know, but I just need one-month rollover."
Adam: "We're revamping the entire product line, including a name change."
Nick: "Whose idea was that?"
Adam: "Mine. Although, Victor did sign off on it."
Nick: "Now when you say ‘revamping,' what exactly are you talking about?"
Adam: "Well, um, we're gonna take the whole line 100% organic. Even the packaging is going to be biodegradable. Everything clean, simple."
Nick: "That's actually very interesting."
Um, not really. Let's keep going...
Adam: "Yeah, we'd appreciate it."
Nick: "Yeah, I don't know if I do. How do I know this isn't my old man trying to slice into my ad revenue?"
Adam: "No, no, Victor doesn't know about this."
Nick: "So you made this decision yourself?"
Adam: "I'm in charge of this project."
Nick: "Is that so? What's the new name?"
Adam: "Newman Infinity."
Nick: "Newman Infinity? Newman Infinity? I'll tell you what, why don't we run a countdown ad? You know, we'll get the consumers interested and curious before the revamp hits the marketplace?"
Adam: "Yeah. Interesting idea. That's interesting."
Nope, still not interesting. While I'm all for green packaging and whatnot, I'd still rather watch Gloria's shenanigans with Alistair, Jeffrey and Jill. And don't even get me started on the Jana/Sabrina friendship. Random!