December 24, 2008By Naomi Rabinowitz Posted: Dec 24, 2008
I understand that soaps depend on advertising to survive. Heck, we wouldn't even have the name "soap opera" if they weren't originally sponsored by certain products. However, I'm finding the V8 "commercials" that YOUNG AND RESTLESS is including in the episodes to be extremely distracting. Twice now, Jana was seen hawking V8 at Crimson Lights as she ran a holiday fundraiser. In today's episode, she went on and on about how some families don't get enough nutritious food, but drinks like V8 can help! She's in a coffeehouse — couldn't she have just poured the beverage, giving them some SUBTLE advertising? I can't speak for most viewers, but I know that having a mini-commercial interrupt the story flow in my show doesn't make me want to buy the product; if anything, it makes me want to purposely avoid it. So Y&R, please find a more organic way to promote your sponsors — and leave the commercials for well, the commercial breaks.