I was cranky enough that our office's air conditioning doesn't turn on until May 15 and it's 90 degrees out (and thus in), when this afternoon's press conference about the swine flu scare interrupted soaps here in New York. Of course it's important to reassure people and give them the info they need, but do we have to watch middle-aged men in suits drone on? Surely there's a better, more efficient way to relay important information. And it is important — I'm one of the cliché moms who, when my son didn't feel well yesterday morning, almost rushed him to the doctor, fearful of swine flu. (Turned out it was allergies.) But couldn't the message have been delivered more concisely?